Booklet printing can seem like a complex undertaking, but in reality it’s not difficult to achieve the type of results you’re looking for. When considering custom booklet printing for your business today, keep in mind that the process can be as easy or as tough as you make it. With the right tips and tricks beforehand, you could avoid spending more time on the project than what you are comfortable with. Take a look at the following guide for placing your order online and worry-free.
By default, printing with fewer costs in mind will automatically reduce the number of options you must decide on before ordering your booklet printing. You can still pick and choose to attain a happy medium for the overall quality. However, the more basic you keep the entire package, the less you’ll have to deal with at the outset.
There are two ways to go about this when dealing with online booklet printing companies. One is to take advantage of their free templates. It’s easier than ever to add your own photos, designs, color schemes and body copy precisely where you want it. Otherwise you can always hire out to a professional writer or graphic designer. This will guarantee you a no-hassle, effective content strategy.
This is the part where most people don’t think things through. Will it be enough to simply leave your custom booklets out for the taking at your store or some other public venue? Or should you be thinking bigger? It’s best to find an online printer that does direct mailing too. For a nominal charge, not only can you get brilliant booklet printing, but a personalized mail marketing campaign that targets your demographic and gets the word out immediately following the print process. It’ll save you loads of time and saves you the headache of buying postage and meeting other requirements.
Think About Extras Beforehand
Because booklet printing carries multiple possibilities, it’s best to have a general game plan before moving further. This means knowing what kind of bindery technique you wish to apply, whether it’s a simple side or saddle-stitching or a spiral plastic or metal binding. It also means deciding on any specialized inks such as metallic, embossed, neon or even glow-in-the-dark. Do you want to include a coupon? Will you want holes punched? Your process will go faster once you’ve figured these out ahead of time.