The healthcare market is an everlasting warm market. There are endless opportunities in this field. There is a viable ready market for products that is to be used with one hand. Taking the convenience factor into consideration, this is a package worth of giving a tough competition in the health care industry. As the saying goes in the “One Handed World”- convenience is a killer app!
A recent study shows that, products with one hand use finds priority in the market today, i.e. among the Baby Boomers. And with more than 79 million of them spread over the world, this is something that definitely catches attention. It leads to profit making and loyalty gaining from customers.
“One Handed World” studies that with the introduction of smartphone, there occurs a sure possibility of the beginning of a very different healthcare package with small glimpses of such products that will change the way humans interact in the future.
Multitasking is not a new term. But, it has got a completely different and advanced meaning with the penetration of smartphones in the market. It has been changing human behavior. Hence cannot be overlooked by designers or manufacturers around the globe.
Now you probably must be wondering, why arm amputees?
A survey was done to compare one product with both one-arm amputees and two-handed consumers. It came out that one arm amputees is being challenged nearly by about 250 products everyday, which includes packaging, with as much as 18 different categories. But when the same products were experimented on the two-handed consumers, they fared with it pretty well.
25% of the amputees were seen to be facing problem with everyday products with the help of just one hand. And as complexities are increasing day by day their difficulty graph too is not lagging behind. Two-handed consumers on the other hand are also having difficulty to some extent. And in some cases the difficulty level is more compared to amputees.
Another research says that around 40% of two hand customers generally keep one hand in an idle state. Thus, when the product and packages was tested on such lots, they used just the active hand.
Thus with the research on one-arm amputees, marketers will have to open up their minds in the future to create new designs by understanding the future prospects of the of the market need. They will have to keep in mind about the problems being faced with the products and go for the necessary improvements.